Cookie Policy

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies contain information that is transferred to your device's hard drive. They help us improve our website and deliver a better, more personalised service by enabling us to:

• Estimate our audience size and usage patterns
• Store information about your preferences and personalise our website according to your interests
• Speed up your searches and navigation
• Recognise you when you return to our website
• Provide relevant advertising and measure its effectiveness

Why We Use Cookies

baseflows uses cookies and similar tracking technologies to enhance your browsing experience, analyse website performance, and provide personalised content and advertising. Our use of cookies helps us understand how visitors use our website and enables us to improve our services continuously.

We use cookies for the following purposes:

• Essential Website Function: To ensure our website operates correctly and securely
• Performance Analysis: To understand how visitors interact with our website
• Personalisation: To remember your preferences and provide customised experiences
• Marketing and Advertising: To deliver relevant advertisements and measure campaign effectiveness
• Social Media Integration: To enable social media features and functionality

Types of Cookies We Use

We use four main categories of cookies on our website. You can manage your preferences for each category through our cookie consent banner.

1. Necessary Cookies

These cookies are essential for the website to function properly and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms. You can set your browser to block these cookies, but some parts of the website may not work properly.

2. Analytics Cookies

These cookies help us understand how visitors use our website by collecting and reporting information anonymously. This data helps us improve our website's performance and user experience. We use Google Analytics to gather insights about website usage patterns.

3. Functional Cookies

These cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use on our pages. If you do not allow these cookies, some or all of these services may not function properly.

4. Marketing/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They may be set through our site by advertising partners and can be used to build a profile of your interests and show relevant advertisements on other websites. These cookies work by uniquely identifying your browser and internet device.

Detailed Cookie Information

The following table provides specific information about the cookies we use:

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance your experience and provide additional functionality:

Google Analytics

We use Google Analytics to analyse how visitors use our website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated about our website is used to create reports about the use of the website. Google's privacy policy is available at: https://policies.google.com/privacy

Google Ads

We use Google Ads for advertising and remarketing purposes. Google may use cookies to serve advertisements based on your visit to our website and other websites. Google's advertising privacy policy is available at: https://policies.google.com/technologies/ads

Google Fonts

We use Google Fonts to enhance the typography and visual presentation of our website. Google may collect usage data when fonts are loaded. Google Fonts privacy policy is available at: Google Fonts FAQ

Google Consent Mode v2

We implement Google Consent Mode v2, which allows Google services to adjust their behaviour based on your consent preferences. When you make choices about cookies through our consent banner, these preferences are communicated to Google services to ensure they respect your privacy decisions.

Google Consent Mode helps ensure that:

• Analytics and advertising cookies are only used when you consent
• Your privacy preferences are respected across Google services
• Measurement data is collected in a privacy-compliant manner
• Advertising personalisation only occurs with your consent

How to Control Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept All: Consent to all cookie categories
• Reject All: Decline all non-essential cookies
• Customise: Choose specific cookie categories to allow or block

You can change your cookie preferences at any time by clicking the cookie settings link in our website footer or by clearing your browser cookies and revisiting our website.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Allow only first-party cookies
• Delete existing cookies
• Set cookies to be deleted when you close your browser
• Receive notifications when cookies are being set

Please note that blocking certain cookies may impact your experience on our website and prevent some features from working properly.

Browser-Specific Instructions

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Cookies and site permissions → Cookies and site data

Opt-Out Options

For specific third-party services, you can opt out directly:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Google Ads: Google Ads Settings
• General Advertising: Your Online Choices (EU)

Mobile Device Settings

If you're using a mobile device, you can control advertising tracking through your device settings:

• iOS: Settings → Privacy & Security → Tracking → Allow Apps to Request to Track
• Android: Settings → Privacy → Ads → Opt out of Ads Personalisation

Cookie Retention

Different cookies have different retention periods:

• Session Cookies: Deleted when you close your browser
• Persistent Cookies: Remain on your device until they expire or you delete them
• Consent Cookies: Stored for up to one year to remember your preferences

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we use cookies.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Related Policies

This Cookie Policy should be read in conjunction with our:

• Privacy Policy - How we collect, use, and protect your personal data
• Terms of Service - The terms governing your use of our website and services